Online music streaming – is it a boon or a bane for the artists and the music industry per se?
This is a never-ending debate that has been live for the past few years. This debate popped up as the opposition started pouring strongly side by side with the strong support for online music streaming services. While many look at streaming services as a threat, we are here to look at the brighter side. Online music streaming has definitely made it easier for consumers to listen to music. Here are the ways in which the musicians to benefit from online music streaming services-
Most of the listeners now rely on the internet to find good music. This is the place where music consumers are active. So making use of online streaming channels makes it easier for artists to extend their reach. This helps them get to a wider group of audience across the world. While the fans can consume good music from the streaming channels the artists can easily get their music across to the fans through these very same channels.
The days of ‘struggling musicians’ are long gone. Musicians can now make good money by selling their music online. In the past, there have been many that had given up their dreams and their music due to the lack of a proper channel. If only they had been given a chance! If only they had gotten the break that they needed! But those ‘if only’ scenarios have been left behind thanks to the ease of sharing music online. So becoming popular as well as making money with good music is now more practical than ever before.
We cannot deny the fact that everyone looks to cut down costs in one way or the other. If someone can come up with a way to access paid content for free there would be many who are willing to try that as well. Piracy of digital content has been a serious issue that is growing nearly impossible to tackle. In such a situation streamlining the distribution process with authorized streaming services is one way to fight piracy. People would prefer sticking with the legal versions at a reduced cost than going for a pirated version. This can benefit the music industry a great deal. And the musicians would also not have to face losses caused by pirated copies of their music.
When it comes to sharing music or any content for that matter it is crucial to first understand the kind of response received. Analytics is made much simpler with the help of music streaming tools. Musicians would be able to better target the audience and this also helps them to improve their music. Sharing music and creating a convenient marketing strategy is also simple for the musicians thanks to the many music streaming platforms.
Music streaming has received a warm welcome around the world and it has been progressing without a halt. So it would be wise, as a musician, to make the best use of the opportunity and to reap the benefits of online music streaming.